Privacy Policy – Leprn

At Leprn, where we create smart LED lights and outdoor lights that brighten your home and simplify your life, your privacy is as important as the quality of our products. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (leprn.com), purchase our lighting solutions, or use our smart light apps/features. We’re committed to transparency—so you can shop and use our products with confidence, knowing your data is handled with care.

By using our website, purchasing our lights, or accessing our smart features, you agree to the terms of this Privacy Policy. We may update this policy periodically; any changes will be posted here with a revised “Last Updated” date.

1. Information We Collect

We only gather personal information that helps us provide, improve, and personalize your Leprn experience—whether you’re buying outdoor string lights or setting up a smart LED bulb. The information we collect falls into two categories:

1.1 Information You Provide Voluntarily

  • Account & Purchase Details: When you create a Leprn account or buy our products (e.g., a smart LED strip light, outdoor wall sconce), we collect your name, email address (for order updates like “your outdoor lights have shipped”), shipping address, billing address, and payment information (e.g., credit card details—processed via secure third-party providers, not stored by us).
  • Smart Product Setup Data: To help you connect your smart LED lights to our app, we may collect limited device-related info you provide: Wi-Fi network name (not password), device nickname (e.g., “Living Room Bulb”), and pairing preferences (e.g., “sync to music”).
  • Communication Data: If you reach out to us (via [email protected] or website forms) with questions (e.g., “How do I reset my smart LED bulb?”), feedback, or support requests (e.g., “My outdoor light isn’t turning on”), we collect your message, contact details, and any photos/videos you share to resolve the issue (e.g., a video of the faulty light).
  • Preferences: If you participate in surveys (e.g., “What colors do you want in next-gen smart LEDs?”) or save favorite products to your account (e.g., bookmarking outdoor pathway lights), we collect these preferences to tailor recommendations.

1.2 Information Collected Automatically

When you browse our website or use our smart light app, we may collect non-personal or aggregated data to enhance functionality and your experience:

  • Website Usage Data: Your device type (e.g., smartphone, laptop), browser, IP address, operating system, pages visited (e.g., which smart LED models you viewed, how long you spent on outdoor light product pages), and referral source (e.g., how you found Leprn).
  • App & Smart Device Data: For users of our smart LED app: device model (e.g., iPhone 15, Android tablet), app version, and anonymized usage data (e.g., “how often you adjust brightness” or “which color presets you use”)—this helps us fix bugs and improve features. We never collect Wi-Fi passwords or control your other smart home devices without explicit permission.
  • Cookies & Tracking Tools: We use cookies (small text files) to remember your website preferences (e.g., saved shipping address, items in your cart) and track how you interact with our site. You can disable cookies in your browser settings, though this may limit features like saving your cart or personalized product suggestions.

2. How We Use Your Information

We use your personal information for specific, user-focused purposes—all tied to making your Leprn experience smoother, whether you’re shopping for lights or using our smart features:

  • Fulfill Orders: Process and ship your products (e.g., “your outdoor string lights have shipped”), send order confirmations, tracking updates, and delivery notifications.
  • Support Smart Product Use: Help you set up and use your smart LED lights (e.g., sending pairing instructions, troubleshooting connectivity issues) and maintain app functionality (e.g., pushing updates to fix bugs).
  • Customer Support: Respond to your inquiries (via [email protected]), resolve issues (e.g., replacing a defective outdoor light), and assist with returns/exchanges.
  • Improve Products & Services: Analyze browsing, purchase, and app usage data to refine our offerings (e.g., adding “motion-sensor mode” to outdoor lights if users request it, improving website load time for product pages).
  • Personalize Communication: Send you updates about new products (e.g., “New smart LED bulbs with sunrise mode!”), exclusive offers (e.g., “20% off outdoor lights”), or tips (e.g., “How to weatherproof your Leprn outdoor lights”)—only if you opt in to marketing emails (you can unsubscribe at any time).
  • Ensure Security: Protect against fraud (e.g., verifying payment details for a high-value order of smart LEDs), unauthorized access to your account, or misuse of our website/app (e.g., blocking suspicious login attempts).

3. How We Protect Your Information

We take data security seriously—especially for information related to your smart home devices—and use industry-standard measures to keep your personal information safe:

  • Secure Storage: Personal data (like shipping addresses, account credentials) is stored on encrypted servers with restricted access—only authorized Leprn team members can access it, and only for work-related purposes (e.g., processing orders, resolving support tickets).
  • Payment Security: We never store your full credit card or payment details. All payments are processed via trusted, PCI-DSS compliant third-party providers (e.g., Stripe, PayPal) that handle payment security.
  • Smart Device Data Protection: For smart LED app users, data is transmitted via encrypted connections (SSL/TLS), and anonymized where possible (e.g., using device IDs instead of personal names). We never share your smart light usage data with third parties for marketing.
  • Data Minimization: We only keep your information for as long as needed:
  • Order details: Retained for 7 years for legal and tax purposes.
  • Smart app data: Anonymized after 12 months (we delete personal identifiers like your name from usage data).
  • Browsing data: Aggregated and anonymized after 6 months.
  • Security Updates: We regularly update our website, app, and systems to protect against new threats (e.g., malware, phishing) that could compromise your data.

4. Sharing Your Information

We never sell your personal information to third parties. We only share data in limited cases, and always to support your Leprn experience:

  • Service Providers: Third-party partners who help us fulfill orders (e.g., shipping carriers like UPS to deliver your outdoor lights), process payments (e.g., PayPal), host our website (e.g., AWS), or develop/maintain our smart app (e.g., app development teams). These providers are contractually required to protect your data and only use it for the services we request.
  • Legal Requirements: If required by law (e.g., a court order, government request, or to comply with anti-fraud regulations), we may share information—though we will only share what is strictly necessary and notify you if permitted by law.
  • Business Transitions: In the event of a merger, acquisition, or sale of Leprn assets, your information may be transferred to the new owner—but they will be bound by this Privacy Policy to protect your data.

5. Your Privacy Rights

You have control over your personal information, and we make it easy to exercise your rights:

  • Access Your Data: Request a copy of the personal information we hold about you (e.g., your order history, smart app usage data, saved preferences) by emailing [email protected].
  • Correct Errors: Ask to update or correct inaccurate information (e.g., a wrong shipping address for your outdoor lights, an outdated email in your account) by reaching out to our team.
  • Delete Data: Request that we delete your personal information (where legally allowed)—note that we may need to retain some data (e.g., order records for tax purposes) or anonymize smart app data instead of deleting it entirely.
  • Opt Out of Marketing: Unsubscribe from marketing emails by clicking the “Unsubscribe” link at the bottom of any Leprn email, or by emailing [email protected] with your request. You’ll still receive transactional emails (e.g., order confirmations, shipping updates).
  • Disable Cookies: Adjust your browser settings to block cookies (though this may affect website features like saving your cart) or opt out of third-party tracking tools via industry portals (e.g., Network Advertising Initiative).
  • Disconnect Smart Devices: You can delete your smart LED lights from our app at any time—this stops us from collecting further usage data for that device.

6. Third-Party Links & Services

Our website or app may include links to third-party sites (e.g., a fabric supplier’s sustainability page, a payment provider’s terms page) or integrate with third-party services (e.g., Google Analytics for website traffic). We do not control these third parties, and their privacy policies may differ from ours. We recommend reviewing the privacy policy of any third-party site/service you use.

7. Children’s Privacy

Leprn products and services are intended for adults. We do not intentionally collect personal information from children under 13. If we learn we have collected data from a child under 13 (e.g., a parent’s account used by a child), we will delete it immediately. If you believe a child has provided us with information, please contact [email protected].

8. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your data (e.g., smart app usage, order information), please reach out to our team:

Email: [email protected]